Tabitha Amos Gityamwi is among the 24 outstanding entrepreneurs shortlisted for the 4th Citi Micro-entrepreneurship Awards(CMA) in Tanzania
Business: Dairy Processing
Financier: Sido Shinyanga
Tabitha is a wife and a mother of two kids and has a professional history in Petroleum Engineering. She herds Cattle and does Dairy products processing.
She thought of her business in 2016 when there was negative speculation on the quality of the milk. Her success is because she is daring, innovative, dedicated and hardworking. The business stands out because she adds both vitamin A and B in her products and uses Biogas in her production. Sido has given her technical assistance and education in running her business plus enabling her to add more cattle. Brac Finance also loaned her and enabled her to have better packaging.
Challenges: The equipment she uses currently cannot handle fast production. Previously, there was a huge shortage of milk for yoghurt production. She solved the problem by providing loans to women to buy cows and payback via selling milk to her.Unreliable agent distributors solved by looking for professional distributors. Expensive packaging materials since it is outsourced from Kenya.
Vision: To start her own packaging company and be able to distribute packaging products to the whole of Tanzania.
Impact: Enabled her to have a work-life balance. Offers employment. She teaches the community how to use and benefit from biogas. The loaned cattle assist the women to have their income.
Opinion: Tabitha saw a market gap and decided to fill it. She also acknowledged the limitations present before starting her business and sought other ways to start the business.