Business: Agricultural Inputs
Financier: Tanarela Kigoma
Location: Mwanga Sokoni
Jonathan started business in 2016 and owes his success to hard work and creativity. He was influenced to start his own business after seeing the success of others. His starting capital was 15 Million TZS. His first loan was 3 Million, then 5Milion, then 7 Million, which helped him scale-up the business.
Challenge: Consumers not following instructions on how to use agricultural products. Jonathan solves this by re-explaining the instructions.
Vision: Expand to other locations and start farming.
Impact: Cater for his family and teach the community how to use modern agricultural products.
Opinion: Jonathan dared to start a business that already has a substantial amount of people doing it. He believed if other people made it in that field, he could thus begin it, leading to the current success.