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David Nasongelya Mugitu: For the love of chickens…and a broiler business.

David Nasongelya is among the 24 outstanding entrepreneurs shortlisted for the 4th Citi Micro-entrepreneurship Awards(CMA) in Tanzania.

Business: Poultry Farm

Financier: Victoria Finance

Location: Mapinga Bagamoyo, Coast Region

At a very young age, David loved to watch chickens play. He developed the urge to be in the chicken business when he was in primary school. At any one time, he would have a few chickens at home just for fun. 

David started seriously rearing broiler chickens as a business in 2016. It was not easy, he says, adding that there were many ups and downs, much learning and unlearning.  

Looking back, he attributes his success to constantly learning about broilers’ production cycle and adopting best practices. For example, he only works with qualified workers for processing the meat.

David got his first capital from savings he had made from his previous employment. Later on, Victoria Finance provided him training on business management and offered his first loan amounting to Tshs 10 million to scale up the business. He is grateful at the moment. The financier has increased the loan uptake to Tshs 100 million. “This has been vital in helping me scale up my business to new levels,” he says. A firm believer in networking, he says most of his market comes about thanks to networking.

He has a vision that he will soon produce his chicken feed and thus reduce the production price by making his chick feed. He plans on working on proper branding and packaging as well as constructing a more extensive storage facility. This will enable him to market his supply to other religions apart from Dar es Salaam and Coast, his primary market.  

Challenges: Chicks buying is an expensive venture; he plans to have his hatchery in the future. There is constant fluctuation in chicken food prices, and he has solved the problem by getting into contracts with suppliers. He faces competition from big poultry farms, which have substantial freezing storage facilities.

Impact: The business is his source of livelihood, it offers employment, and it has enabled him to buy land for avocado farming, which is also a lucrative side business.
Opinion: Perseverance is a vital ingredient in looking for business success. David says he has lots of it. At the start, his business was small. Things did not go the way he wanted. At times he made mistakes. It was easier to give up than move on, but he did. He knows when to change strategies to suit the current need. For example, he was able to transition from his first business of selling eggs to selling meat.

David Nasongelya is among the 24 outstanding entrepreneurs shortlisted for the 4th Citi Micro-entrepreneurship Awards(CMA) in Tanzania.

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